Supporting Small: How These American Celebrities Champion Local Businesses

You know how celebrities are always peddling big brands and we hate–…hold on, they’re not always peddling big brands, actually. Some celebs are known to exclusively support small businesses, and for those of their fans who would rather give their money to small businesses, this one’s for you.

In the glitzy world of Hollywood, where red carpets and blockbuster movies dominate headlines, some celebrities are making waves for their commitment to something more down-to-earth: supporting small businesses. 

They use their popularity to their advantage and spread the word about not only small and struggling businesses but also about social issues. They use their platform to promote diverse talent and innovative products, contributing to the growth and success of small businesses in these competitive industries.

Here’s a look at how a few famous faces are using their platforms to uplift local entrepreneurs and celebrate community spirit.

Reese Witherspoon

America’s sweetheart and founder of Draper James, Reese Witherspoon isn’t just about Hollywood glam. She’s all about supporting women-owned businesses like The Little Market, founded by Lauren Conrad and Hannah Skvarla, which empowers artisans around the world.

She believes in women having businesses, especially actresses. “What? Men are entrepreneurs but how dare we be anything more than actresses?” Was what she said during an interview with The Hollywood Reporter while she was talking about her retail brand, Draper James.

Beyoncé

Queen Bey is not just ruling the charts; she’s also championing Black-owned businesses. Beyoncé has been known to spotlight brands like Ivy Park, her own athleisure line, which collaborates with smaller, Black-owned businesses to bring diverse styles and voices to the forefront.

Beyoncé and her BeyGood Foundation popped up in Renaissance World Tour cities to give back to local Black entrepreneurs.

Oprah Winfrey

The queen of talk shows and media mogul Oprah Winfrey has always had a soft spot for entrepreneurs. She’s supported businesses like Milk Jar Cookies in Los Angeles, known for its delectable, freshly baked cookies that have become a favorite among locals and celebrities alike.

“As so many continue to look for ways to support Black lives any way they can, we found dozens of absolutely gorgeous gifts from Black-owned businesses that we wanted to share and celebrate as part of this year’s Favorite Things.” She said, and bam! it had a butterfly effect on all black-owned small businesses who were given business for Oprah’s Favorite Things.

Jessica Alba

Actress turned entrepreneur Jessica Alba co-founded The Honest Company, dedicated to providing safe and effective products for families. The company supports small businesses that produce non-toxic and eco-friendly goods, promoting a healthier lifestyle for all.

Alba’s advocacy for safe products for families has resonated with consumers and empowered entrepreneurs in the health and wellness industry.

Ashton Kutcher

Beyond his acting career, Ashton Kutcher is a savvy investor in tech startups through his firm A-Grade Investments. He’s also supported small businesses like Unbound, a women-led sexual wellness brand that promotes empowerment and inclusivity.

Serena Williams

Tennis legend Serena Williams serves up support for small businesses, especially those owned by women and minorities. Serena Ventures, her venture capital fund, routinely invests in women-owned businesses. 

“My portfolio kind of leans more toward women and people of color because when people talk about diversity, that means everyone has a seat at the table. Everyone having a chance to win.” She said about Serena Ventures that’s invested in 14 women-owned unicorn companies.

She’s highlighted brands like The Honey Pot Company, which offers natural feminine care products that prioritize plant-based ingredients. 

Jessica Biel

Actress and advocate Jessica Biel is passionate about wellness and sustainability. She supports small businesses that align with these values, such as Au Naturale Cosmetics, a clean beauty brand committed to ethical sourcing and cruelty-free practices.

LeBron James

LeBron James, NBA superstar and philanthropist, has supported small businesses, particularly those in his hometown of Akron, Ohio, and beyond. He has invested in local businesses and initiatives aimed at revitalizing communities, promoting economic development, and creating opportunities for entrepreneurs.

LeBron’s commitment to supporting small businesses reflects his dedication to giving back and empowering underserved communities through business and education initiatives.

Chrissy Teigen

Model and cookbook author Chrissy Teigen has a knack for sharing her favorite small businesses on social media. She’s collaborated with brands like Becca Cosmetics, known for its inclusive makeup products that celebrate diverse beauty.

Teigen’s endorsements and partnerships showcase many products and services, supporting small businesses and empowering entrepreneurs to reach new audiences.

Jennifer Lopez

Last, but certainly not least, Jennifer Lopez, actress, singer, and entrepreneur, has shown a commitment to supporting small businesses, particularly in the fashion and beauty industries. 

JLo has collaborated with and endorsed several emerging fashion designers and beauty brands, helping them gain visibility and recognition. She uses her platform to promote diverse talent and innovative products, contributing to the growth and success of small businesses in these competitive industries.

The Impact of Celebrities Supporting Small

These celebrities show that fame and fortune can go hand in hand with supporting local businesses and uplifting communities. Whether they’re endorsing eco-friendly products, promoting diversity in fashion, or investing in innovative startups, their efforts make a real difference in the entrepreneurial landscape.

So, the next time you’re shopping for a new outfit or looking for that perfect gift, why not take a cue from these stars and support a small business? You might just discover your new favourite brand and help a dream come true for a passionate entrepreneur along the way.